Month: January 2018

There are only certain things about you that customers care about. (And those are really important)

The Customer Doesn’t Care That Much About You – Except When They Do. (And then it’s really important) Some thoughts and questions about using Social Media to market to your customers’ deeper desires. (Est. Reading Time – 6 mins) By Joseph Shields There’s this common term in sales called WIIFM and it stands for ‘What’s …

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